I was recently at a new restaurant for dinner with Maureen. After dinner, I decided to have tea with my dessert. The waiter asked if ‘Twinings Tea’ would be fine. I inquired if it was any good and he stated it was excellent. To my surprise having never had Twinings Tea before, it was not only excellent but the company has been selling tea for over 225 years.
We often speak in the blog, as well as to our clients, about the need to own all of the publicly traded companies in the developed markets and emerging country markets.
There are several large private companies, such as Twinings Tea, that do not currently sell their shares to the public (hence, Private companies). This firm has been going strong for 10 generations as a family-owned company. Occasionally, these companies decide to go “public” and investors are able to purchase the company shares in a stock market.
Recently, the website 24/7 Wall Street put together the 10 oldest company logos in the world. In order to be considered, the logo had to currently have an international presence, and the logo could not have been meaningfully changed. It is an interesting list which of course contains the Twinings Tea logo. Their logo was #2 and the logo bears the influence of their homeland – Great Britain.
Twinings Tea has used the same logo — capitalized font beneath a lion crest — continuously for 227 years, making it the world’s oldest unaltered logo in continuous use, according to the company website. More remarkable, the company has occupied the same location on London’s Strand since its founding by Thomas Twining in 1706. Its products are distributed to more than 100 countries worldwide.
Two other logos which caught my eye are in fact products of publicly traded companies: Stella Artois (#1) and Johnson & Johnson (#10).
For beer drinkers like myself , Stella Artois is known as an excellent premier beer and its logo has been around since 1366. The publicly traded company which owns the logo and recently purchased Anheuser-Busch is the Belgium firm Anheuser-Busch-Inbev (NYSE: BUD). The word Stella, meaning “star” in Latin, was not added to the name until the company released its first seasonal beer, the Christmas Star, in 1926.
However, over hundreds of years, the original horn logo has not changed. Today, Anheuser-Busch-Inbev distributes Stella Artois in more than 80 countries. According to Plato Logic Limited, a beer market data company, Stella Artois is the best-selling Belgian beer in the world.
Another logo that made the list was Johnson & Johnson (NYSE:JNJ) — the first company in the U.S. to mass-produce and distribute sterile surgical dressings — was founded in New Brunswick, New Jersey in 1886. The distinctive cursive of the “Johnson & Johnson” logo was modeled after founding brother James Wood Johnson’s written signature the next year.
The logo continues to be among the world’s most recognizable images. Johnson & Johnson is now a publicly traded company manufacturing a wide range of medical and consumer products. The company’s products are sold in nearly every country in the world.
By owning these 2 company stocks and others on the list, such as Shell Oil (#4), Levi Strauss & Co. (#5), and Prudential (#8), you benefit from the decades of marketing that has allowed these companies to be as profitable as they are now and will likely be into the considerable future. Make sure that you own all of the large companies here in the United States as well as in the developed markets of Europe and Asia to ensure that you benefit from these very strong internationally recognized logos.
To read the complete list, click here: Top 10 Oldest Company Logos in the World
If you enjoyed this article, CLICK HERE to subscribe to free updates from “Roots of Wealth”.